“Discovery consists not in seeking new lands but in seeing with new eyes.”
Marcel Proust
French Novelist & Author
Leadership challenge: Ignore the generational divide and bury ageism
Highlighting and even promoting the differences between generations is common sport. This tendency creates great headlines and fuels lively debates. And, whilst Simon Sinek’s commentary on ‘Millennials in the Workplace’ is amusing or perhaps even fun, the truth is, in...
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Leadership challenge: Ignore the generational divide and bury ageism
Highlighting and even promoting the differences between generations is common sport. This tendency creates great headlines and fuels lively debates. And, whilst Simon Sinek’s commentary on ‘Millennials in the Workplace’ is amusing or perhaps even fun, the truth is, in...
Age inclusiveness: lessons from a gerontologist
Have you heard of a geriatrician? Don’t be surprised if you haven’t. They are specialists that we discover when we’re older or when we have elderly parents or grandparents with a range of physical and/or cognitive health challenges. Geriatricians focus on the health...
3 steps to create an age-friendly Future of Work
When we hear “The Future of Work”, we generally think of a high-tech world crowded by robots and powered by AI. Perhaps. But this sort of thinking ignores some of the wider trends happening around us in the world of work, including longer lives. By 2056, the 2015...
Beyond the Great Australian Dream
For decades, Australians have held home ownership to be the mark of status and success in life. However, this ignores the more basic and fundamental role of owning our own home, including physical shelter; physical and psychological wellbeing; and a source of wealth...
Guest blog: When will I be the ‘right age’ for the workforce?
Aislinn Martin feels she’s been ‘too young’, too ‘risky an age’ or in some cases even ‘too old’, during her 24 years in the workforce. So when is the right age? Too young My working life started at fourteen years and nine months as a checkout chick in a large retail...
It’s not a house. It’s a home.
Our homes have deep meaning in our lives. We not only have physical dependence on them to meet our basic needs; we’re emotionally attached to them - no matter where they are or what they look like. The classic line, "It's not a house; it's a home." was made famous by...
Guest blog: Ageing. That’s life.
Popular culture would have us believe that once we are forty, we are more or less washed up and on a downhill trajectory. It's easy to agree with this view if our thinking is aligned with cultural conditioning that sees age as a category (of young or old) rather than...
The over 50’s infographic to inspire inclusive business strategies
Are you looking for new growth and differentiation for your business? Are you looking for a low-risk and high reward customer to achieve that growth and differentiation? Look no further than the over 50’s market and our infographic below. Healthier, wealthier and more...
Age-neutral customer service: Lessons from Apple
Have you ever been frustrated with a customer service representative - whether on the phone, via email or face-to-face? Why the frustration? Maybe you felt misunderstood. Or, perhaps the person was constrained by a script, process, system, or structure of their...
Mind the gap: Does your organisation have the capability to deliver against the customer pain points of the over 50’s?
Mind the gap. If you’ve ever caught the London Underground, this cautionary warning would be familiar. 'Mind the gap' is also a valuable analogy for customer pain points in business. A desire to understand and focus on the customer experience (CX) or user experience...
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