Want to understand your current or potential customers better? Curious to know what motivates them to buy or use your products or services? Then, let’s talk. Using a combination of primary and secondary, qualitative and quantitative research techniques I’ll work with you to develop insights and understandings that you either don’t know or have a hunch about and want confirmed or denied.
With expertise and knowledge of a corporate environment, I interpret research results and work with you to develop practical and realistic marketing strategies with measurable outcomes. As a researcher with a keen interest in making a practical and positive difference to people’s lives, knowing that what we’ve created has worked is essential.