Life for people, organisations, communities and the planet can be enriched if we explore our preconceived ideas about how we age.


services consulting

Enhance your existing business strategies

Explore the potential of an ageing population for your business strategies by unpacking unconscious bias to ideate beyond blindspots and your own echo chamber of knowledge to enter new markets and build customer loyalty.

services consulting

Provoke an audience to think differently

The demographic structure of the world is shifting. The proportion of older people is increasing and it’s not forecast to change. Simultaneously, the gap between the reality of ageing and perceptions widens. Why?

services workshops

Analyse assumptions and create new conversations

By asking good questions, using a process of appreciative inquiry, participants gain empathy and insights to better understand older customers and improve their personalisation of the customer experience.

You are never too old to set another goal or to dream a new dream.

C.S. Lewis

Allianz Retire+

Marc Miller,

Chief Strategy Officer, Medibank

Catherine and her team have unparalleled knowledge and insight into the seniors market segment and are great to work with. They are completely focused on this subject matter which is generally poorly understood and overlooked. Given the growth in this population in years to come, the expertise and focus of Catherine and her team will only grow in importance.

Betina Szkudlarek,

Assoc. Prof. University of Sydney Business School, Consultant, United Nations Alliance of Civilizations

I had the pleasure of working with Catherine for over 7 years. In her role as a mentor with our Master of Management students she has been insightful, caring, and very generous to share her vast knowledge and consulting expertise. Numerous students and business projects benefited greatly from her strategic advice! We have been very lucky to have her on board!

Shelley Cable,

ASA, PwC’s Indigenous Consulting

Catherine was a very strong addition to a panel event held at PM&C on the Generational Divide in the workplace. She brought thought leadership on the role, strengths and little-known challenges of Baby Boomers in today’s workplaces. She added truly unique perspectives to the discussion in a professional and engaging way.

Monica Greenwood,

Research Director, Bastion Latitude

Thank you for a really lovely evening, an inspiring presentation and a spirited debate! It helped me greatly the very next day as I was in Canberra to present some findings around a very relevant topic. And in the longer term this made me re-evaluate how and why I should be including more senior age groups across all my research – and not be so ageist myself!

Over 50's Customer Insights Tool
Free Insight Tool

Is your business seeking growth and increased customer loyalty?

Download this simple to use tool to reveal unconscious bias and stereotypes to then create more relevant products and communication strategies for the over 50s.

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