Life for people, organisations, communities and the planet can be enriched if we explore our preconceived ideas about how we age.
Services

Consulting
Enhance your existing business strategies
Explore the potential of an ageing population for your business strategies by unpacking unconscious bias to ideate beyond blindspots and your own echo chamber of knowledge to enter new markets and build customer loyalty.

Speaking
Provoke an audience to think differently
The demographic structure of the world is shifting. The proportion of older people is increasing and it’s not forecast to change. Simultaneously, the gap between the reality of ageing and perceptions widens. Why?

Workshops
Analyse assumptions and create new conversations
By asking good questions, using a process of appreciative inquiry, participants gain empathy and insights to better understand older customers and improve their personalisation of the customer experience.
You are never too old to set another goal or to dream a new dream.
C.S. Lewis
Clients





Free Insight Tool
Is your business seeking growth and increased customer loyalty?
Download this simple to use tool to reveal unconscious bias and stereotypes to then create more relevant products and communication strategies for the over 50s.