It’s not a house. It’s a home.

by Catherine Rickwood

Our homes have deep meaning in our lives. We not only have physical dependence on them to meet our basic needs; we’re emotionally attached to them – no matter where they are or what they look like.

The classic line, “It’s not a house; it’s a home.” was made famous by Darryl Kerrigan in The Castle in 1997. However, the sentiment behind these few words are as relevant today as they were when we first heard them.

The question is: what makes a home? The reality is the answer will be different for every person. What’s important is that we ask the question in the context of the changing landscape of home ownership and longer lives. To do this, Catherine Rickwood interviewed experts in the field of housing and urban design. This short 3 minute video shares their insights.

“The communities that will do well into the future are the ones which are compact, connected, are intergenerational and do provide people with the option of using an alternative to driving.”

Distinguished Professor Billie Giles-Corti – Director, Urban Futures Enabling Capability Platform

From our blog, these are our top picks on homes and housing:

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About the Author

Catherine Rickwood

An experienced researcher and business executive, Catherine's work is informed by academic knowledge and evidence to deliver practical actions with measurable outcomes. These combined skills create a powerful and useful ability to delve deep on issues, ask incisive questions, think laterally, and bring knowledge and insights to individuals, a team, and an organisation keen to engage with, and include the over 50's as a valuable part of their business strategy.



Catherine Rickwood is solutions-focussed, working with innovative organisations keen to improve customer and employee insights and empathy to increase their success in new markets, build loyalty, and increase innovation. She does this using a co-design process that engages employees and key stakeholders to create collaborative solutions. Contact Catherine to discover how her services can support your organisation to harness the changing demographic reality.

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