“Science has leapfrogged, culture, and society hasn’t had time to catch up.”

Ashton Applewhite

Author, Speaker, Activist


Programs are designed to enhance your existing business strategies by harnessing the reality and opportunity of an ageing population. Whether you’re seeking to

  • improve insights and empathy with customers for better customer loyalty
  • increase success in new markets, or
  • create more effective marketing and communication campaigns targeting the over 50s

I engage your staff, key stakeholders, influencers and partners in conversations that question the stereotypes associated with ageing.

services consulting

Using a co-design process I create actionable strategies and tactics with your team that deliver against agreed measurable objectives to embed a new narrative about becoming older.

Influencing attitudes and beliefs to create lasting change takes time. It requires involvement from key stakeholders and participatory conversations to both understand the current situation and introduce new ideas. Consequently, it is recommended that the chosen program is undertaken for 6 months, depending on the size of the organisation, objectives and outcomes sought.

I work with a limited number of clients to maintain quality and ensure a personalised service that can accommodate changing project needs and demands without compromising outcomes.

Contact me today to discuss your challenges and aspirations.

ageing population consulting

Explore the potential of an ageing population for your business strategies today.

Get in Touch

Betina Szkudlarek,

Assoc. Prof. University of Sydney Business School, Consultant, United Nations Alliance of Civilizations

I had the pleasure of working with Catherine for over 7 years. In her role as a mentor with our Master of Management students she has been insightful, caring, and very generous to share her vast knowledge and consulting expertise. Numerous students and business projects benefited greatly from her strategic advice! We have been very lucky to have her on board!

Marc Miller,

Chief Strategy Officer, Medibank

Catherine and her team have unparalleled knowledge and insight into the seniors market segment and are great to work with. They are completely focused on this subject matter which is generally poorly understood and overlooked. Given the growth in this population in years to come, the expertise and focus of Catherine and her team will only grow in importance.

Beverley Miles,

Senior Learning Designer, Macquarie University

Catherine is the ace card to have on your team. Her professionalism, rigour, and creativity encourage all those around her to lift their game. It is both a gift and a treat to be a teammate of Catherine’s.

Alla Nock,

Senior Consumer Insights & Analytics Lead, Kimberly-Clark

Catherine presents in an inspiring and knowledgeable way and shows great passion in regards to ageing and the longevity economy. Our sales and marketing teams were inspired to really think about how they are speaking to the ageing population in a meaningful and relevant way.

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