Ageing is
inevitable.

Attitude is a
choice.

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Addressing ageism. Challenging assumptions. Inspiring change.

I work with executives, managers, teams, and entrepreneurs in marketing, sales, people & culture and change management to stimulate a conversation about ageing and the impact of living longer lives.

If you’re here, chances are you have one of these 3 challenges

01

Age diversity

Understanding and harnessing the over 50s market or workforce without being influenced by outdated stereotypes.

02

Ageism

Overcoming [un]conscious bias and limiting generational labels that inhibit creativity, imagination, and business strategies.

03

Age diversity ideas lacking resources

Developing programs or campaigns that target the over 50s market or workforce.

Start the conversation with your team today.

I provide a new outlook. My work focuses on cultivating curiosity about ageing and the impact of living longer to encourage and support simple actions fuelled by new perspectives. Through my consulting services, workshops, and speaking engagements I encourage clients and audiences to reconsider age stereotypes, our [un]conscious bias, and the assumptions we make about becoming older.

Use the free ‘Insights’ tool below to create awareness of ageist assumptions.

or contact me about hosting a simple lunch ‘n’ learn or breakfast briefing and start the discussion about the significance of living longer.

Over 50's Customer Insights Tool
Free Insight Tool

Curious? Here’s how to start a conversation about ageing.

Download this simple to use tool to reveal [un]conscious age-based bias and assumptions.

Catherine presents in an inspiring and knowledgeable way and shows great passion in regards to ageing and the longevity economy. Our sales and marketing teams were inspired to really think about how they are speaking to the ageing population in a meaningful and relevant way.

Alla Nock

Senior Consumer Insights & Analytics Lead, Kimberly-Clark

ageing workforce consulting
Services

Change starts here

If you’re …

  • Seeking to encourage a new narrative about age and ageing and explore its impact on business strategies across your organisation;
  • Keen to create products and better personalise communications for the diverse over 50s market?
  • Searching for a speaker to inspire an audience to deliberate, discuss and debate a future beyond age stereotypes.

Then, speak with me about my consulting, workshop and speaking services and availability.

+ View Services

Consulting
Workshops
Speaking
Clients
medibank
kimberly-clark
fitzpatricks
Allianz Retire+

You’ve made it this far. So, did you know …

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There are 6.5 million Australians over 50 years old with over $4.5 trillion of Australia’s wealth. Yet 94% of this market dislike the way brands, organisations, and marketers communicate with them.

(WPPAUNZ Report: Secrets & Lies – Ageless & Booming. Uncovering the truth about ageing in Australia, 2019)

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Australians are increasingly working past the traditional retirement age. This means there are five generations in the workplace. Nevertheless, in 2016–17, 58% of age discrimination complaints received by the Australian Human Rights Commission were related to work.

(Australian Human Rights Commission, Multigenerational workforces: a guide to the rights of older workers under the Age Discrimination Act 2004 (Cth) (2019))

speaking small gatherings

Marc Miller,

Chief Strategy Officer, Medibank

Catherine and her team have unparalleled knowledge and insight into the seniors market segment and are great to work with. They are completely focused on this subject matter which is generally poorly understood and overlooked. Given the growth in this population in years to come, the expertise and focus of Catherine and her team will only grow in importance.

Shelley Cable,

ASA, PwC’s Indigenous Consulting

Catherine was a very strong addition to a panel event held at PM&C on the Generational Divide in the workplace. She brought thought leadership on the role, strengths and little-known challenges of Baby Boomers in today’s workplaces. She added truly unique perspectives to the discussion in a professional and engaging way.

Betina Szkudlarek,

Assoc. Prof. University of Sydney Business School, Consultant, United Nations Alliance of Civilizations

I had the pleasure of working with Catherine for over 7 years. In her role as a mentor with our Master of Management students she has been insightful, caring, and very generous to share her vast knowledge and consulting expertise. Numerous students and business projects benefited greatly from her strategic advice! We have been very lucky to have her on board!

Alla Nock,

Senior Consumer Insights & Analytics Lead, Kimberly-Clark

Catherine presents in an inspiring and knowledgeable way and shows great passion in regards to ageing and the longevity economy. Our sales and marketing teams were inspired to really think about how they are speaking to the ageing population in a meaningful and relevant way.

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