Ageing is
inevitable.
Attitude is a
choice.
Are you?
seeking to communicate more effectively with the 6.5 million Australians over 50 years old with over $4.5 trillion of Australia’s wealth?
striving to create products that truly tackle the complexity and diversity of the over 50s market to more effectively build customer loyalty?
keen to reach new markets and explore business strategies that incorporate the reality of an ageing population?
Then speak with me about how we end stereotypes and unconscious bias to uncover opportunities for innovation.

Explore
Using the Knowledge Continuum©, explore the impact of stereotypes and unconscious bias on your communication campaigns and business strategies designed for older customers or employees.

Navigate
Navigate the path from awareness of unconscious bias, stereotypes and ageism to gain empathy and improve insights to increase success in new markets and build customer loyalty.

Discover
Discover the impact of employee attitudes and beliefs towards older people and their subsequent effect on business plans and strategies. Engage in a program to co-design change for greater success in new markets, increased customer loyalty and enhanced innovation.
The longer I live, the more beautiful life becomes.
Frank Lloyd Wright

Free Insight Tool
Is your business seeking growth and increased customer loyalty?
Download this simple to use tool to reveal unconscious bias and stereotypes to then create more relevant products and communication strategies for the over 50s.
Services
Change starts here
If you’re …
- Seeking to encourage a new narrative about age and ageing and explore its impact on business strategies across your organisation;
- Keen to create products and better personalise communications for the diverse over 50s market?
- Searching for a speaker to inspire an audience to deliberate, discuss and debate a future beyond age stereotypes.
Then, speak with me about my consulting, workshop and speaking services and availability.
+ View ServicesConsulting
Workshops
Speaking
Clients




We don’t grow old, we grow riper.
Pablo Picasso


Resources
Curious to learn more and be inspired?
Here’s a range of infographics, TEDx talks, books, and expert interviews to whet your appetite, fuel your curiosity, and confront your attitudes and beliefs about ageing.
+ View Resources