The new Apple watch has some cool features - thinner body, bigger screen, faster processor, a built-in electrocardiogram (EKG) for heart rate monitoring and a fall detection feature. Where's the ageism? The fall detection feature. Why? Because for any Apple user over...
“Discovery consists not in seeking new lands but in seeing with new eyes.”
Marcel Proust
French Novelist & Author
Customer Experience
The over 50’s infographic to inspire inclusive business strategies
Are you looking for new growth and differentiation for your business? Are you looking for a low-risk and high reward customer to achieve that growth and differentiation? Look no further than the over 50’s market and our infographic below. Healthier, wealthier and more...
Mind the gap: Does your organisation have the capability to deliver against the customer pain points of the over 50’s?
Mind the gap. If you’ve ever caught the London Underground, this cautionary warning would be familiar. 'Mind the gap' is also a valuable analogy for customer pain points in business. A desire to understand and focus on the customer experience (CX) or user experience...
Can financial planners change the conversation about ageing and retirement?
Yes! In fact at the recent Professional Planners Post Retirement Conference I suggested that financial planners (FP’s) had both an opportunity and responsibility to dig deeper with their clients on understanding ‘retirement’. Typically, clients are seeking clarity...
Seizing the Damocles Sword of Parkinson’s Disease: the Emotional Core of Innovation
I recently accompanied my father to Solothurn, Switzerland for a neurosurgical operation to treat his Parkinson’s Disease (PD). The surgery has led to an incredible, life-enhancing outcome for Dad. However, by meeting the neurosurgeons and learning more about their...
Is de-greying your workforce hurting customer experience?
Companies are adaptable, creative and profitable despite the age of their workforce. At least this is what a growing body of research is showing. So why do we have HR policies and practices that, however unintentionally, work to de-grey our workplaces? What are the...