French Novelist & Author
Currently in Australia almost one-third of the population is over 50 years old. The same is true in the U.S., U.K., and Europe. In Japan almost half the population is over 50 years old. With or without a pandemic there is one certainty - populations are ageing. It’s a...
Highlighting and even promoting the differences between generations is common sport. This tendency creates great headlines and fuels lively debates. And, whilst Simon Sinek’s commentary on ‘Millennials in the Workplace’ is amusing or perhaps even fun, the truth is, in...
Are you sitting on the sidelines of the conversation about the value of older workers? Or, are you waiting for another organisation to reveal the 'why' before you do something? Perhaps you have a gut feel that there's an opportunity or untapped human resource that...
When we hear “The Future of Work”, we generally think of a high-tech world crowded by robots and powered by AI. Perhaps. But this sort of thinking ignores some of the wider trends happening around us in the world of work, including longer lives. By 2056, the 2015...
Are you looking for new growth and differentiation for your business? Are you looking for a low-risk and high reward customer to achieve that growth and differentiation? Look no further than the over 50’s market and our infographic below. Healthier, wealthier and more...
Mind the gap. If you’ve ever caught the London Underground, this cautionary warning would be familiar. 'Mind the gap' is also a valuable analogy for customer pain points in business. A desire to understand and focus on the customer experience (CX) or user experience...
Few organisations have a strategic approach to managing their older workers. This issue persists despite research by Deloitte Access Economics that shows a 3 percent increase in the participation rate of workers over 55 could account for a $33 billion boost to...
Download this simple to use tool to reveal unconscious bias and stereotypes to then create more relevant products and communication strategies for the over 50s.