Currently in Australia almost one-third of the population is over 50 years old. The same is true in the U.S., U.K., and Europe. In Japan almost half the population is over 50 years old. With or without a pandemic there is one certainty - populations are ageing. It’s a...
“Discovery consists not in seeking new lands but in seeing with new eyes.”
Marcel Proust
French Novelist & Author
Strategy
Leadership challenge: Ignore the generational divide and bury ageism
Highlighting and even promoting the differences between generations is common sport. This tendency creates great headlines and fuels lively debates. And, whilst Simon Sinek’s commentary on ‘Millennials in the Workplace’ is amusing or perhaps even fun, the truth is, in...
A strategy for an age diverse workforce – why?
Are you sitting on the sidelines of the conversation about the value of older workers? Or, are you waiting for another organisation to reveal the 'why' before you do something? Perhaps you have a gut feel that there's an opportunity or untapped human resource that...
3 steps to create an age-friendly Future of Work
When we hear “The Future of Work”, we generally think of a high-tech world crowded by robots and powered by AI. Perhaps. But this sort of thinking ignores some of the wider trends happening around us in the world of work, including longer lives. By 2056, the 2015...
The over 50’s infographic to inspire inclusive business strategies
Are you looking for new growth and differentiation for your business? Are you looking for a low-risk and high reward customer to achieve that growth and differentiation? Look no further than the over 50’s market and our infographic below. Healthier, wealthier and more...
Mind the gap: Does your organisation have the capability to deliver against the customer pain points of the over 50’s?
Mind the gap. If you’ve ever caught the London Underground, this cautionary warning would be familiar. 'Mind the gap' is also a valuable analogy for customer pain points in business. A desire to understand and focus on the customer experience (CX) or user experience...
Are older workers considered washed up?
Few organisations have a strategic approach to managing their older workers. This issue persists despite research by Deloitte Access Economics that shows a 3 percent increase in the participation rate of workers over 55 could account for a $33 billion boost to...