Not having the answers is the pathway to curiosity, knowledge and change.
About
I’m constantly curious about what people believe about becoming older and why. And, I’m unafraid to challenge the status quo. This fearlessness is founded in a belief that life for people, organisations, communities and the planet can be enriched if we explore our preconceived ideas about how we age.

An experienced researcher and business executive, I
- Combine academic knowledge with evidence to deliver practical actions with measurable outcomes
- Delve deep on issues by asking incisive questions and thinking laterally
- Have a customer focus
Teams and organisations benefit from the latest knowledge and evidence to more effectively include the over 50’s as a valuable part of their business strategy.
As a result of a 30 second Fast Idea on retirement at TEDx Sydney in 2018, I was invited to present a full TEDx talk in Canberra that same year.
My doctoral studies explored the key drivers to save for retirement using the services of a financial adviser and inspired my quest to explore the meaning of retirement and how to age well.
Catherine has served as an advisor for RUOK?, a judge for the Australian Marketing Institute Awards, been an advisory board member for the Macquarie University Global MBA, and a mentor for the University of Sydney’s Master of Management program – both ranked #1 in their class in Australia.
I build internal knowledge and capability through workshops, roundtable discussions, research, and speaking engagements.
I believe…

Age is just a number

Leadership is pivotal to creating a new narrative about ageing

Informed, inclusive, co-created conversations underpin successful change strategies
Organisations & individuals all have the potential to be far greater than we imagine.
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Free Insight Tool
Is your business seeking growth and increased customer loyalty?
Download this simple to use tool to reveal unconscious bias and stereotypes to then create more relevant products and communication strategies for the over 50s.