Not having the answers is the pathway to curiosity, knowledge and change.


I’m constantly curious about what people believe about becoming older and why. And, I’m unafraid to challenge the status quo. This fearlessness is founded in a belief that life for people, organisations, communities and the planet can be enriched if we explore our preconceived ideas about how we age.

catherine rickwood

An experienced researcher and business executive, I

  • Combine academic knowledge with evidence to deliver practical actions with measurable outcomes
  • Delve deep on issues by asking incisive questions and thinking laterally
  • Have a customer focus

Teams and organisations benefit from the latest knowledge and evidence to more effectively include the over 50’s as a valuable part of their business strategy.

As a result of a 30 second Fast Idea on retirement at TEDx Sydney in 2018, I was invited to present a full TEDx talk in Canberra that same year.

My doctoral studies explored the key drivers to save for retirement using the services of a financial adviser and inspired my quest to explore the meaning of retirement and how to age well.

Catherine has served as an advisor for RUOK?, a judge for the Australian Marketing Institute Awards, been an advisory board member for the Macquarie University Global MBA, and a mentor for the University of Sydney’s Master of Management program – both ranked #1 in their class in Australia.

I build internal knowledge and capability through workshops, roundtable discussions, research, and speaking engagements.

I believe…


Age is just a number


Leadership is pivotal to creating a new narrative about ageing


Informed, inclusive, co-created conversations underpin successful change strategies

Organisations & individuals all have the potential to be far greater than we imagine.

Learn More

Mike Beder,

Managing Director, Qualitative Recruitment Australia

It was a real privilege to have Catherine speak at our event, she is truly one of those inspirational, positive people that one meets all too infrequently in life.

Nick Naumof,

Keynote Speaker & Behavioural Science Specialist

Congratulations on the award you received. Your talk was definitely great and highly meaningful. Personally, I very much enjoyed it in both content and delivery. Just as a note, I very rarely praise conference talks when it comes to content.

Monica Greenwood,

Research Director, Bastion Latitude

Thank you for a really lovely evening, an inspiring presentation and a spirited debate! It helped me greatly the very next day as I was in Canberra to present some findings around a very relevant topic. And in the longer term this made me re-evaluate how and why I should be including more senior age groups across all my research – and not be so ageist myself!

Sarah Palmer,

Head of Talent Management, Leo Burnett Australia

I invited Catherine to speak about the lack of age diversity in our industry at a recent Agency Circle meeting. Catherine brought her wealth of knowledge on our ageing population and led an important and engaging discussion on the need for the advertising industry to offer more training and more flexibility to mature age employees – just as we aim to do with the younger ones. Her in-depth experience in this field was insightful and motivating.

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