A strategy for an age diverse workforce – why?

by Catherine Rickwood

Are you sitting on the sidelines of the conversation about the value of older workers? Or, are you waiting for another organisation to reveal the ‘why’ before you do something? Perhaps you have a gut feel that there’s an opportunity or untapped human resource that would be beneficial to your organisation, but have no budget/executive leadership team support/motivation for a small initial initiative to  demonstrate value. If this is you, check out our latest infographic that quickly summarises how older people contribute to business growth.

                                                                                                                                               

Additionally … You may be interested in our Founder and CEO Catherine Rickwood’s recent TEDx talk on why retirement is redundant. Or perhaps you’d like to watch this video on the benefits of age inclusion.

Infographic Sources:

https://www.hrmonline.ca/hr-news/recruitment/the-roi-on-hiring-older-employees-245085.aspx

https://www.nytimes.com/2008/05/20/health/research/20brai.html

https://hbr.org/2018/07/research-the-average-age-of-a-successful-startup-founder-is-45

https://www.brighthr.com/brightbase/topic/culture-and-performance/staff-turnover/employee-turnover-costs

Australian Bureau of Statistics (2006) Labour Mobility Survey, Cat. No. 6209.0.

https://www.hrmonline.ca/hr-news/recruitment/the-roi-on-hiring-older-employees-245085.aspx

https://www.independent.co.uk/news/business/news/young-people-twice-as-likely-to-take-a-sick-day-than-older-workers-10248612.html

Australian Bureau of Statistics (2006) National Health Survey: Summary of Results, 2004-05 Cat. No. 4364.0.

https://theconversation.com/five-stereotypes-about-older-workers-debunked-99954

https://theconversation.com/five-stereotypes-about-older-workers-debunked-99954

https://www.telegraph.co.uk/finance/jobs/10224703/Older-workers-more-reliable-study-finds.html

https://www.wired.com/insights/2014/05/employers-must-learn-creativity-just-young/

https://ourplace.co/myth-busted-older-workers-just-tech-savvy-younger-ones-says-new-survey/

https://www.yellow.com.au/wp-content/uploads/2018/06/Yellow-Social-Media-Report-2018-Consumer.pdf

https://www.recode.net/2016/10/18/12427494/old-aging-high-tech

About the Author

Catherine Rickwood

An experienced researcher and business executive, Catherine's work is informed by academic knowledge and evidence to deliver practical actions with measurable outcomes. These combined skills create a powerful and useful ability to delve deep on issues, ask incisive questions, think laterally, and bring knowledge and insights to individuals, a team, and an organisation keen to engage with, and include the over 50's as a valuable part of their business strategy.



Catherine Rickwood is solutions-focussed, working with innovative organisations keen to improve customer and employee insights and empathy to increase their success in new markets, build loyalty, and increase innovation. She does this using a co-design process that engages employees and key stakeholders to create collaborative solutions. Contact Catherine to discover how her services can support your organisation to harness the changing demographic reality.

Over 50's Customer Insights Tool
Free Insight Tool

Is your business seeking growth and increased customer loyalty?

Download this simple to use tool to reveal unconscious bias and stereotypes to then create more relevant products and communication strategies for the over 50s.

Pin It on Pinterest