“Discovery consists not in seeking new lands but in seeing with new eyes.”

Marcel Proust

French Novelist & Author

Health & Excercise

How old is old?

How old is old?

“I don’t feel my age.” Old isn’t a number. Old is an attitude. Old is more likely to be associated with physical or cognitive decline. Discussions we’ve held with baby boomers reveals that people often feel ten or twenty years (or more) younger than their actual age!...

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Over 50's Customer Insights Tool
Free Insight Tool

Curious? Here’s how to start a conversation about ageing.

Download this simple to use tool to reveal [un]conscious age-based bias and assumptions.

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