Ageing is
inevitable.
Attitude is a
choice.
Addressing ageism. Challenging assumptions. Inspiring change.
I design age diversity programs for organisations to explore how a longer life impacts the decisions we make about work and retirement. Decisions that surround talent retention, knowledge transfer and team optimisation.
If you’re here, chances are you have one of these 3 challenges
01
Age diversity
Understanding and harnessing the over 50s market or workforce without being influenced by outdated stereotypes.
02
Ageism
Overcoming [un]conscious bias and limiting generational labels that inhibit creativity, imagination, and business strategies.
03
Age diversity ideas lacking resources
Developing programs or campaigns that target the over 50s market or workforce.
I provide a new outlook. My work focuses on cultivating curiosity about ageing. Through my consulting services, workshops, and speaking engagements I challenge age-based stereotypes within organisations.
Use the free ‘Insights’ tool below to create awareness of ageist assumptions.
or contact me about hosting a simple lunch ‘n’ learn or breakfast briefing and start the discussion about the significance of living longer.
Free Insight Tool
Curious? Here’s how to start a conversation about ageing.
Catherine presents in an inspiring and knowledgeable way and shows great passion in regards to ageing and the longevity economy. Our sales and marketing teams were inspired to really think about how they are speaking to the ageing population in a meaningful and relevant way.
Alla Nock
Senior Consumer Insights & Analytics Lead, Kimberly-Clark
Services
Change starts here
If you’re …
- Seeking to encourage a new narrative about age and ageing and explore its impact on business strategies across your organisation;
- Keen to create products and better personalise communications for the diverse over 50s market?
- Searching for a speaker to inspire an audience to deliberate, discuss and debate a future beyond age stereotypes.
Then, speak with me about my consulting, workshop and speaking services and availability.
Consulting
Workshops
Speaking
Clients
You’ve made it this far. So, did you know …
There are 6.5 million Australians over 50 years old with over $4.5 trillion of Australia’s wealth. Yet 94% of this market dislike the way brands, organisations, and marketers communicate with them.
(WPPAUNZ Report: Secrets & Lies – Ageless & Booming. Uncovering the truth about ageing in Australia, 2019)
Australians are increasingly working past the traditional retirement age. This means there are five generations in the workplace. Nevertheless, in 2016–17, 58% of age discrimination complaints received by the Australian Human Rights Commission were related to work.
(Australian Human Rights Commission, Multigenerational workforces: a guide to the rights of older workers under the Age Discrimination Act 2004 (Cth) (2019))