“Discovery consists not in seeking new lands but in seeing with new eyes.”

Marcel Proust

French Novelist & Author

Retirement

How old is old?

How old is old?

“I don’t feel my age.” Old isn’t a number. Old is an attitude. Old is more likely to be associated with physical or cognitive decline. Discussions we’ve held with baby boomers reveals that people often feel ten or twenty years (or more) younger than their actual age!...

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Journeys

Journeys

I love long distance train travel.  I love the clickety clack of the wheels on the rails. I love the ever changing, spectacular scenery of the Australian countryside and coast. I enjoy the time to sit and relax. And, I enjoy the people that I meet. Recently I...

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One simple idea to disrupt ageism.

One simple idea to disrupt ageism.

Getting older is potentially powerful. Nearly 8 million Australians are over 50 years of age - that's one-third of the country's population! Yet how we perceive getting older and how older people are treated influences employment opportunities, lifestyle choices,...

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Over 50's Customer Insights Tool
Free Insight Tool

Is your business seeking growth and increased customer loyalty?

Download this simple to use tool to reveal unconscious bias and stereotypes to then create more relevant products and communication strategies for the over 50s.

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