“Discovery consists not in seeking new lands but in seeing with new eyes.”

Marcel Proust

French Novelist & Author

Community

What’s your Plan B?

What’s your Plan B?

In a perfect world I'd like to remain at home until the end of my life. Wanting this is one thing. Creating the environment in which this is possible is another. Can I really stay at home to the end? Planning is crucial. My plan is to age well. My dream and Plan A is...

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One simple idea to disrupt ageism.

One simple idea to disrupt ageism.

Getting older is potentially powerful. Nearly 8 million Australians are over 50 years of age - that's one-third of the country's population! Yet how we perceive getting older and how older people are treated influences employment opportunities, lifestyle choices,...

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5 Christmas gift ideas to combat loneliness

5 Christmas gift ideas to combat loneliness

My mother-in-law lives by herself.  She's in her late 70's. Her home is immaculate. She is immaculate. She has two cats.  We live in Sydney. She lives in London. That's just the start of a story that many families are challenged by at Christmas. Not only do we live on...

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Why community matters …

Why community matters …

A number of years ago I caught a train from Sydney to Canberra. The train left Sydney late morning so the majority of passengers were pensioners. I sat opposite a lovely couple and, as is my tendency, we chatted. Their story is one I’ve not forgotten, so I thought I’d...

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Over 50's Customer Insights Tool
Free Insight Tool

Curious? Here’s how to start a conversation about ageing.

Download this simple to use tool to reveal [un]conscious age-based bias and assumptions.

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